There are many marketing channels out there….Billboards, Radio, Newspapers, Magazines, Television, Direct Mail…and of course Social Media and PPC.
Did you know that Google AdWords on a CPM (cost per thousand impressions) basis is the cheapest form of advertising there is? CPM for AdWords is $1.44. CPM cost for social media is $2.50….at the other end of the advertising spectrum CPM for television is $28 and $57 for direct mail! How do I know all this?
The below infographic from our buds over at Unbounce lays out all sorts of great data at a glance that should help convince anyone that PPC – in particular Google AdWords – is money well invested.
Of course that assumes said Google AdWords is well managed…but since you are the PPC maven you are and since you are using SpeedPPC – that should go without saying vous ne pensez pas?
This Adwords Infographic from PPC Agency SMBclix