Back in the 60s noted soup can aficionado Andy Warhol presented a multimedia art installation he called “The Exploding Plastic Inevitable”. That’s really all you need to know about the title of this post but feel free to look “The Exploding Plastic Inevitable” up for more insight into this very odd time in history.

Now that we’ve got that out of the way – the big news of the year is that Google is going to increase its ad text limits by 2x or growing ad size by roughly 47%.

As a certain car dealership maven says…this is going to be “HUGE” – no pun intended.

What that means is….you will soon have a total of 140 characters of ad copy space to use, marking the end of the current 25-35-35 limits.

To be more specific: headline character limits go from 25 characters to two (2) 30 character headlines. For those whose math skills are as weak as mine – that’s 60 characters and we haven’t even gotten to the body of the ad. There we go from two 35 character ad copy lines to a single 80 character description line.

And your display url will be automatically generated from your final url. You will be able to customize the disply url path.

One report we read states that the current plan is to release Expanded Text Ads to all advertisers in July. By September AdWords will no longer allow 25-35-35 ads. Not sure if that means your existing 25-35-35 ads can continue to run until you pause/remove or replace them with the new ad format or if all existing old school ads will cease to run. I’m sure we’ll find out.