Here’s an update regards Google’s expansion of AdWords ad format.

We should also make note that we are in process of updating our SpeedPPC software to reflect this change.

Here’s an overview of the upcoming changes:


Currently AdWords Ads have a single headline limited to 25-characters. Now you will have two 30-character headlines.


Currently there are two 35-character lines. Now you will have a single 80-character description line.

Display URL

AdWords will automatically extract the domain from the final URL. You will have the ability to add two “paths” to enhance the display URL up to 15 characters.

That Google…always keeping things interesting.