Simple PPC Tweaks to Improve Performance #8: Using the Search Query Report

I often tell the story of taking on a new client who had been running PPC for quite some time. One of the first things I did was review their search query report for the past year and because neither they nor whoever had been managing the account had been reviewing this report the client had lost thousands of dollars in irrelevant clicks. By adding these low and no relevance keywords as negatives we were able to turn the account

PPC Professional Checklist

Are you a PPC Professional? Whether you are someone who manages a single PPC account for a single company or multiple accounts for multiple companies, if you live, breath and dream PPC then - to paraphrase Jeff Foxworthy - you just might be a PPC Professional! And literally thousands of PPC Professional use SpeedPPC. The reasons are straightforward - SpeedPPC lets you.... Create tighter relevancy between search term, ad and landing page. Quickly improve your Google Quality Score (thereby lowering