PPC: Now and in the Future More Important Than Ever!
A few posts ago we wrote about Google's experiments with banner ads and image carousels, the moving of Google Shopping images from the SERP right hand corner to the top of the organics as well as sitelinks and other extensions and how all this is pushing organics below the fold. Indeed in one study it was shown that depending on the company doing the advertising and which type of advertising was being used, organics were pushed to the lower 12%