PPC Professional Checklist

Are you a PPC Professional? Whether you are someone who manages a single PPC account for a single company or multiple accounts for multiple companies, if you live, breath and dream PPC then - to paraphrase Jeff Foxworthy - you just might be a PPC Professional! And literally thousands of PPC Professional use SpeedPPC. The reasons are straightforward - SpeedPPC lets you.... Create tighter relevancy between search term, ad and landing page. Quickly improve your Google Quality Score (thereby lowering

PPC: A Beginner’s Primer 2014

Believe it or not there are actually companies out there who have yet to dip their toes into the waters of PPC. Many of these are smaller companies who have been hesitant to test the waters because the advertising dollars just were not there. Yet now they are seeing their competitors ads appear when they "Google" terms they feel are relevant to their products or services. They realize they need to get into the game or risk losing customers. So

Improving Quality Scores with SpeedPPC Dynamic Landing Pages

Another SpeedPPC superpower is our dynamic landing page insertion code. Here you set up a .php page (or if you are using Wordpress you can use our WP plug-in) to create a landing page that allows you to pass keyword tokens into the copy on that page. For example, if your {final} keyword is "Weight Loss Center" and someone searches for "Weight Loss Center" SpeedPPC will pass that keyword phrase not only to your ad's headline or body, it will

Quality Time: Designing a Landing Page Google’s QS Algorithms Will Love

For many creative marketing people, entering your landing page URL into a new ad and submitting it to AdWords can be a nail-biting moment of worry. Will the quality score (QS) decide that your optimized, high-converting sales page isn't up to their standards of quality? If so, will your ad's position suffer, or perhaps fall off the first page altogether? It's no secret why this tension exists between marketers and the search giant. Google only wants meaty, content rich websites that

DKI and Dynamic Landing Pages: Perfect Pages in an Imperfect World – Part One

Any one who has spent any time in the Adwords universe knows the importance of relevance and quality score. My own personal term for this is the Adwords Triumvirate. So what - you may very well ask - does that mean? Adwords Triumvirate What I mean when I say (or write) Adwords Triumvirate is: The keyword used by the potential customer must be reflected somewhere in your ad copy and your landing page must both reflect your ad copy and