Why Quality Score Matters – Short and Sweet Version

I recently read an article where it was reported that "that the average Quality Score is roughly 5.1 out of 10". That is...unbelievable. Which is not to say I don't believe the report which was based on data culled from literally thousands of AdWords accounts. I find it unbelievable that so many AdWords account managers would be allowing so many low quality score keywords to remain active in their accounts. If nothing else it shows there's quite a few out

PPC Checklist Episode #5 : Landing Pages

So you've got a fantastic campaign set up. You've done your keyword research. You've crafted your ad copy. You've got all the pieces in place. Now its time to turn that sucker on and start driving traffic and sales to your website.... Whoa! Hold on. let's not forget to check the place we are driving that traffic to - your landing page. Without telling tales I far too often find that the landing page is the weakest link in the

Quality Score: What’s It All Mean?

Is it me or has the PPC space become incredibly crowded? Quick Answer: It's Not Me! Based on an admittedly less than scientific study I've done, just about every "mainstream" search term generates on average 10 PPC ads, a goodly number of Google Shopping images and around 5-7 Google+Business listings. Standing out amongst all this clutter is not easy even if you are using best practices which includes a high degree of relevancy between the keyword phrased searched upon and

Improving Quality Scores with SpeedPPC Dynamic Landing Pages

Another SpeedPPC superpower is our dynamic landing page insertion code. Here you set up a .php page (or if you are using Wordpress you can use our WP plug-in) to create a landing page that allows you to pass keyword tokens into the copy on that page. For example, if your {final} keyword is "Weight Loss Center" and someone searches for "Weight Loss Center" SpeedPPC will pass that keyword phrase not only to your ad's headline or body, it will

Ad Extensions and the AdWords Ad Rank Algorithm

Anyone who has spent anytime on this blog or read the documentation on our training site or who understands anything at all about how the alchemy behind AdWords works knows that Google decides where your ad appears on its SERP using an algorithm known as "Ad Rank". Ad Rank is calculated using your Max CPC bid multiplied by your Quality Score. Or that's how it use to work. What you may not yet know is that Google is now also

Keyword Research Spotlight:URL Comparison Report

One of the new features of Cloud Edition that got us the most excited was the inclusion of a set of powerful keyword research tools that turned SpeedPPC into not "just" a PPC Campaign Builder but a complete PPC Research platform. It's been said many times before but always bears repeating - Every successful PPC campaign starts with a well researched keyword/search term list. You won't get anywhere without one and as most of you already know, finding (or not

The Importance of Being Relevant

Let's face it, in terms of search and CPC/PPC we live in a Google dominated universe. According to the most recent statistics (November 2010) Google holds close to 75% of the search market and 80% of the PPC market. This pretty much puts to shame the combined Yahoo and MSN/Bing market share which is just under 10% and 20% respectively. So although it is probably worth the effort to put some of your proverbial eggs in the MSN/Bing basket –

DKI and Dynamic Landing Pages: Perfect Pages in an Imperfect World – Part One

Any one who has spent any time in the Adwords universe knows the importance of relevance and quality score. My own personal term for this is the Adwords Triumvirate. So what - you may very well ask - does that mean? Adwords Triumvirate What I mean when I say (or write) Adwords Triumvirate is: The keyword used by the potential customer must be reflected somewhere in your ad copy and your landing page must both reflect your ad copy and