Simple PPC Tweaks to Improve Performance #3: Test Multiple Ads

You should create at least two versions of each ad if running a small campaign while mid-sized and larger accounts should consider running three to five ads. I prefer to run at least three ads even for smaller campaigns and to set my ad rotation to either "Rotate evenly: Show ads more evenly for at least 90 days, then optimize" or "Rotate indefinitely: Show lower performing ads more evenly with higher performing ads, and do not optimize". This gives each

SpeedPPC Feature Focus: Advanced Ad Setup

One of the features of SpeedPPC that I believe doesn't get enough attention is the Advanced ads set up feature. The Standard ads setup allows you to create ads much as you would within the AdWords interface. You've got your headline, your lines 1 and 2, your display url and your actual (or destination) url text boxes. SpeedPPC's Advanced ad setup is a little bit different and is a fantastic way to create multiple variations of ad copy quickly and