What’s Your Unique Selling Position?

We recently attended a webinar presented by PPC guru Perry Marshall where two associates of his talked about how to figure out what your USP was and so we've decided to share that experience.... What's that? What's a USP you say? USP stands for Unique Selling Proposition. When you think of the USP of your product or service (or the USP of the product or service being offered by the client you are providing SEM services for) you need to