Simple PPC Tweaks to Improve Performance #6: Add Image Ads to Display Campaigns

Pretty simple really. Display Network = Image Ads. I know we've said something like this before but its important. Search is active. Display is passive...or maybe interruptive is a better term because what your ad is doing is interrupting someone...or trying to interrupt someone...while they are doing something else. For example, let's say I'm on a website that has something to do with outdoor living and your ad which is advertising something about outdoor living appears. Now that may seem