Ad Extensions and the AdWords Ad Rank Algorithm

Anyone who has spent anytime on this blog or read the documentation on our training site or who understands anything at all about how the alchemy behind AdWords works knows that Google decides where your ad appears on its SERP using an algorithm known as "Ad Rank". Ad Rank is calculated using your Max CPC bid multiplied by your Quality Score. Or that's how it use to work. What you may not yet know is that Google is now also