Stop Blowing Your PPC Budget

According to one source a typical PPC account wastes as much as 25% and even more of its total paid search spend on poor quality traffic or by spending too much on clicks. In this blog we're going to look at some of the biggest money wasters and what you can do to rein them in. Is Broad Match the Best Match? One of the biggest money wasters is the overuse of broad match keywords. Remember that when you use