Quality Score: What’s It All Mean?

Is it me or has the PPC space become incredibly crowded? Quick Answer: It's Not Me! Based on an admittedly less than scientific study I've done, just about every "mainstream" search term generates on average 10 PPC ads, a goodly number of Google Shopping images and around 5-7 Google+Business listings. Standing out amongst all this clutter is not easy even if you are using best practices which includes a high degree of relevancy between the keyword phrased searched upon and

Improving Quality Scores with SpeedPPC Dynamic Landing Pages

Another SpeedPPC superpower is our dynamic landing page insertion code. Here you set up a .php page (or if you are using Wordpress you can use our WP plug-in) to create a landing page that allows you to pass keyword tokens into the copy on that page. For example, if your {final} keyword is "Weight Loss Center" and someone searches for "Weight Loss Center" SpeedPPC will pass that keyword phrase not only to your ad's headline or body, it will

Searching for Long Tail Keywords

Long time SpeedPPC users know that the creation of long tail keywords is another area where SpeedPPC excels. Simply drop your well researched seed keyword list into the Keyword Set-Up, then add another two keyword lists either based on your own research or use our convenient "ready-made" expansion lists containing a plethora of action keywords, descriptive keywords, lead keywords, price keywords and more. Select every variation as your mix type and click Build. BAM! a veritible Long tail keyword-lollapalooza! You

What’s Your Unique Selling Position?

We recently attended a webinar presented by PPC guru Perry Marshall where two associates of his talked about how to figure out what your USP was and so we've decided to share that experience.... What's that? What's a USP you say? USP stands for Unique Selling Proposition. When you think of the USP of your product or service (or the USP of the product or service being offered by the client you are providing SEM services for) you need to

The Importance of Being Relevant

Let's face it, in terms of search and CPC/PPC we live in a Google dominated universe. According to the most recent statistics (November 2010) Google holds close to 75% of the search market and 80% of the PPC market. This pretty much puts to shame the combined Yahoo and MSN/Bing market share which is just under 10% and 20% respectively. So although it is probably worth the effort to put some of your proverbial eggs in the MSN/Bing basket –