Improving Quality Scores with SpeedPPC Dynamic Landing Pages

Another SpeedPPC superpower is our dynamic landing page insertion code. Here you set up a .php page (or if you are using Wordpress you can use our WP plug-in) to create a landing page that allows you to pass keyword tokens into the copy on that page. For example, if your {final} keyword is "Weight Loss Center" and someone searches for "Weight Loss Center" SpeedPPC will pass that keyword phrase not only to your ad's headline or body, it will

Searching for Long Tail Keywords

Long time SpeedPPC users know that the creation of long tail keywords is another area where SpeedPPC excels. Simply drop your well researched seed keyword list into the Keyword Set-Up, then add another two keyword lists either based on your own research or use our convenient "ready-made" expansion lists containing a plethora of action keywords, descriptive keywords, lead keywords, price keywords and more. Select every variation as your mix type and click Build. BAM! a veritible Long tail keyword-lollapalooza! You

Quality Time: Designing a Landing Page Google’s QS Algorithms Will Love

For many creative marketing people, entering your landing page URL into a new ad and submitting it to AdWords can be a nail-biting moment of worry. Will the quality score (QS) decide that your optimized, high-converting sales page isn't up to their standards of quality? If so, will your ad's position suffer, or perhaps fall off the first page altogether? It's no secret why this tension exists between marketers and the search giant. Google only wants meaty, content rich websites that

DKI and Dynamic Landing Pages: Perfect Pages in an Imperfect World – Part One

Any one who has spent any time in the Adwords universe knows the importance of relevance and quality score. My own personal term for this is the Adwords Triumvirate. So what - you may very well ask - does that mean? Adwords Triumvirate What I mean when I say (or write) Adwords Triumvirate is: The keyword used by the potential customer must be reflected somewhere in your ad copy and your landing page must both reflect your ad copy and