Four Ways to Increase CTR

1. Use SpeedPPC. With our token insertion option you can - with a single click of a button - insert your keyword(s) into your ad headline instantly crafting ads that tightly reflect the search term. When searchers see their search term in your ad headline, they are far more likely to click on your ad then on another. As a result you'll get more clicks and better Quality Scores (CTR being a big factor in how Google determines the quality