Negatives are important because they eliminate unqualified traffic from seeing and possibly clicking on your ads which in turn helps you cut down on wasted spend. I remember one client who was selling an air purification product that - I can't remember the exact brand name - but the model name/number included something like 15-X. When I first started managing the account, which had been running for quite some time, I noticed that this ad group had a huge number
Originally these were known as Product Listing Ads or PLAs. If you are doing PPC for an online retail store - especially one with a large number of products - creating a Shopping Campaign is essential. It's also pretty simple. First you need a datafeed which you should have unless you are uploading products to your website manually...doubtful but believe it or not there are still many who do! Next you need a Google Merchant Account. Again, pretty simple to
HAPPY NEW YEAR! We here at SpeedPPC hope your 2014 was a successful and profitable one - and we wish you the same for 2015! Let's jump into it then and talk about growing your PPC in 2015. We'll assume that you have already used SpeedPPC to build your PPC Search campaigns and that those are thriving and doing very well for you. Because they are doing so well you or your client(s) want to expand and test some new