Simple PPC Tweaks to Improve Performance #6: Add Image Ads to Display Campaigns

Pretty simple really. Display Network = Image Ads. I know we've said something like this before but its important. Search is active. Display is passive...or maybe interruptive is a better term because what your ad is doing is interrupting someone...or trying to interrupt someone...while they are doing something else. For example, let's say I'm on a website that has something to do with outdoor living and your ad which is advertising something about outdoor living appears. Now that may seem

Stop Blowing Your PPC Budget

According to one source a typical PPC account wastes as much as 25% and even more of its total paid search spend on poor quality traffic or by spending too much on clicks. In this blog we're going to look at some of the biggest money wasters and what you can do to rein them in. Is Broad Match the Best Match? One of the biggest money wasters is the overuse of broad match keywords. Remember that when you use