How Page Engagement Metrics Influence Quality Score

We've gone over the many factors involved in how Google determines your quality score. One of these is the landing page experience. This does not just mean how well your landing page meets the expectations of your a searcher and how well it continues the chain of relevancy begun by your keyword and PPC ad copy, but also how well your page engages your PPC traffic. Key metrics that determine how well your landing page is engaging traffic are bounce

Using Google Analytics to Improve CRO and Grow Conversions

So you've built your campaign using SpeedPPC. You've got great quality scores, excellent ad position, strong click through rates. Sounds good right? But what about conversions? Are you seeing the CRO you expected to see? The CR...What? CRO stands for Conversion Rate Optimization and is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve any metric on your website that’s important to your business. Although CRO can be