Simple PPC Tweaks to Improve Performance #7: Ad Extensions

So you've got keywords with great quality scores, they've got statuses of above average expected clickthrough rate, above average ad relevance and above average landing page experience, and you've got great CTR which is giving you top of page position at very reasonable click costs. How can you make things even better? How about ad extensions. Ad extensions allow your ad to grab additional SERP real estate. With ad extensions you can include information such as a phone number, locations,

The Discreet Charm of Ad Extensions

Yes its another post about Google's AdWords Ad Extensions. Why? Because this is important. Because ad extensions really do change the PPC landscape in more ways than one. As said in our last post, Adwords ad position use to be determined by two metrics: your Max Bid times your Quality Score. Now ad position is determined by your Max Bid times your Quality Score plus your ad extension relevance, click through rates, and “the prominence of the extensions or formats

Ad Extensions and the AdWords Ad Rank Algorithm

Anyone who has spent anytime on this blog or read the documentation on our training site or who understands anything at all about how the alchemy behind AdWords works knows that Google decides where your ad appears on its SERP using an algorithm known as "Ad Rank". Ad Rank is calculated using your Max CPC bid multiplied by your Quality Score. Or that's how it use to work. What you may not yet know is that Google is now also