Improving Quality Scores with SpeedPPC Dynamic Landing Pages

Another SpeedPPC superpower is our dynamic landing page insertion code. Here you set up a .php page (or if you are using Wordpress you can use our WP plug-in) to create a landing page that allows you to pass keyword tokens into the copy on that page. For example, if your {final} keyword is "Weight Loss Center" and someone searches for "Weight Loss Center" SpeedPPC will pass that keyword phrase not only to your ad's headline or body, it will

How Quality Scores are Calculated

An area where SpeedPPC excels is in the creation of highly relevant PPC campaigns where there is an extremely strong chain of relevancy running from keyword to ad copy and if you use our DKI code (or WordPress plug-in) or if you have a well designed landing page and website, that chain of relevancy continues extends to them. What's so great about that you might ask. A strong chain of relevancy running from keyword to ad to website is one

Keyword Research Spotlight:URL Comparison Report

One of the new features of Cloud Edition that got us the most excited was the inclusion of a set of powerful keyword research tools that turned SpeedPPC into not "just" a PPC Campaign Builder but a complete PPC Research platform. It's been said many times before but always bears repeating - Every successful PPC campaign starts with a well researched keyword/search term list. You won't get anywhere without one and as most of you already know, finding (or not

DKI and Dynamic Landing Pages: Perfect Pages in an Imperfect World – Part One

Any one who has spent any time in the Adwords universe knows the importance of relevance and quality score. My own personal term for this is the Adwords Triumvirate. So what - you may very well ask - does that mean? Adwords Triumvirate What I mean when I say (or write) Adwords Triumvirate is: The keyword used by the potential customer must be reflected somewhere in your ad copy and your landing page must both reflect your ad copy and