Creating “Laser-Targeted” Ad Groups with SpeedPPC

Recently I was reading an article that listed "common mistakes made with Google AdWords". One of these was putting too many keywords in an ad group. The consensus was that although it would be great to be able to "create a unique landing page and PPC ad for every keyword you target, so that your user’s experience is as laser-targeted as possible"....it would take forever to build and nobody has that kind of time. Obviously the writer has never used

Simple PPC Tweaks to Improve Performance #4: Dynamic Keyword Insertion

Dynamic keyword insertion or DKI allows you to have the keyword that triggered your ad dynamically inserted within the ad text or headline or at the end of your display URL or all three depending on what works to help you achieve your goal. This is one of SpeedPPC's more notable "super powers" where using our "token insertion code" you can automatically insert your seed or expansion or final keyword combinations into your ads with a single click. Because this

Simple PPC Tweaks to Improve Performance #3: Test Multiple Ads

You should create at least two versions of each ad if running a small campaign while mid-sized and larger accounts should consider running three to five ads. I prefer to run at least three ads even for smaller campaigns and to set my ad rotation to either "Rotate evenly: Show ads more evenly for at least 90 days, then optimize" or "Rotate indefinitely: Show lower performing ads more evenly with higher performing ads, and do not optimize". This gives each