Simple PPC Tweaks to Improve Performance #5: Separate Your Display & Search Campaigns

Please tell me you are doing this. The Search and Display Networks are two very different things. The Search Network is active or intent-driven. The Display Network is passive or interruptive. What does that mean? With the Search Network you are actively engaging with people who are looking for the service(s) or product(s) you provide. Someone makes a conscious decision to enter a specific search term into Google. If you have said keyword in your keyword inventory, then your ad