Four Ways to Increase CTR

1. Use SpeedPPC. With our token insertion option you can - with a single click of a button - insert your keyword(s) into your ad headline instantly crafting ads that tightly reflect the search term. When searchers see their search term in your ad headline, they are far more likely to click on your ad then on another. As a result you'll get more clicks and better Quality Scores (CTR being a big factor in how Google determines the quality

How Quality Scores are Calculated

An area where SpeedPPC excels is in the creation of highly relevant PPC campaigns where there is an extremely strong chain of relevancy running from keyword to ad copy and if you use our DKI code (or WordPress plug-in) or if you have a well designed landing page and website, that chain of relevancy continues extends to them. What's so great about that you might ask. A strong chain of relevancy running from keyword to ad to website is one