Simple PPC Tweaks to Improve Performance #2: Assigning Conversion Values

I've lost count of the number of accounts I have reviewed where even though they are tracking conversions they have not assigned a value to those conversions nor are they returning the actual sales value of those conversions (if retail or other online purchase). in many cases such as this they are looking at CPA or even click cost to determine if what they paid for that conversion is acceptable or if they paid too much. This may seem on

Why Quality Score Matters – Short and Sweet Version

I recently read an article where it was reported that "that the average Quality Score is roughly 5.1 out of 10". That is...unbelievable. Which is not to say I don't believe the report which was based on data culled from literally thousands of AdWords accounts. I find it unbelievable that so many AdWords account managers would be allowing so many low quality score keywords to remain active in their accounts. If nothing else it shows there's quite a few out