Simple PPC Tweaks to Improve Performance #2: Assigning Conversion Values
I've lost count of the number of accounts I have reviewed where even though they are tracking conversions they have not assigned a value to those conversions nor are they returning the actual sales value of those conversions (if retail or other online purchase). in many cases such as this they are looking at CPA or even click cost to determine if what they paid for that conversion is acceptable or if they paid too much. This may seem on