Quality Score: What’s It All Mean?

Is it me or has the PPC space become incredibly crowded? Quick Answer: It's Not Me! Based on an admittedly less than scientific study I've done, just about every "mainstream" search term generates on average 10 PPC ads, a goodly number of Google Shopping images and around 5-7 Google+Business listings. Standing out amongst all this clutter is not easy even if you are using best practices which includes a high degree of relevancy between the keyword phrased searched upon and