PPC Checklist Episode #5 : Landing Pages

So you've got a fantastic campaign set up. You've done your keyword research. You've crafted your ad copy. You've got all the pieces in place. Now its time to turn that sucker on and start driving traffic and sales to your website.... Whoa! Hold on. let's not forget to check the place we are driving that traffic to - your landing page. Without telling tales I far too often find that the landing page is the weakest link in the