Why You Need to Use Ad Extensions

We've written about Google's ad extension options in the past and so by now we have to believe that anyone who manages a Google PPC account is using them. If you are not here are some reasons for doing so. You should enable all extensions that make sense for your business. The reason why is because ad extensions not only make your ads more useful and engaging to users they're also factored into your Ad Rank! The three most important

Optimizing Your SpeedPPC Campaigns Post-Upload

Now that your SpeedPPC campaign(s) have been uploaded and have been running for a bit of time with strong quality scores and low click costs, with high CTR and more than decent conversions, all due to the SpeedPPC generated highly relevant keyword+adcopy+landing page knock-out combo...how can you nudge campaign performance still higher? Here's a couple ideas: Dynamic Keyword Insertion Okay yeah sure we used this when building the campaign to insert our keyword combos into our ad headline and/or ad