Simple PPC Tweaks to Improve Performance #7: Ad Extensions

So you've got keywords with great quality scores, they've got statuses of above average expected clickthrough rate, above average ad relevance and above average landing page experience, and you've got great CTR which is giving you top of page position at very reasonable click costs. How can you make things even better? How about ad extensions. Ad extensions allow your ad to grab additional SERP real estate. With ad extensions you can include information such as a phone number, locations,