The Discreet Charm of Ad Extensions

Yes its another post about Google's AdWords Ad Extensions. Why? Because this is important. Because ad extensions really do change the PPC landscape in more ways than one. As said in our last post, Adwords ad position use to be determined by two metrics: your Max Bid times your Quality Score. Now ad position is determined by your Max Bid times your Quality Score plus your ad extension relevance, click through rates, and “the prominence of the extensions or formats

More Fun with AdWords Ad Extensions

Okay, so you've done your keyword research, carefully crafted your ad copy and built your AdWords campaign (all using SpeedPPC of course). You've imported your campaign into AdWords Editor, you've checked the campaign and you've uploaded to your AdWords account. You probably gave your uploaded campaign a final review to make sure all looks good and you've gone live. Your campaign has run for a bit of time. You check in frequently to review your data and based on that