New Google AdWords Ad Extension: Structured Snippets

We've talked about the importance of using ad extensions a number of times in the past. The two main bulletpoints for their use is that ad extensions are part of the ad rank formula Google uses to determine where your ads appear on the SERP page and ad extensions allow you to grab a larger piece of SERP real estate thus higher visibility and more clicks. Indeed in many cases sitelinks are shown to generate considerably higher CTR than the

The Importance of Being Relevant

Let's face it, in terms of search and CPC/PPC we live in a Google dominated universe. According to the most recent statistics (November 2010) Google holds close to 75% of the search market and 80% of the PPC market. This pretty much puts to shame the combined Yahoo and MSN/Bing market share which is just under 10% and 20% respectively. So although it is probably worth the effort to put some of your proverbial eggs in the MSN/Bing basket –