Keyword Research Spotlight:URL Comparison Report

One of the new features of Cloud Edition that got us the most excited was the inclusion of a set of powerful keyword research tools that turned SpeedPPC into not "just" a PPC Campaign Builder but a complete PPC Research platform. It's been said many times before but always bears repeating - Every successful PPC campaign starts with a well researched keyword/search term list. You won't get anywhere without one and as most of you already know, finding (or not

The Importance of Being Relevant

Let's face it, in terms of search and CPC/PPC we live in a Google dominated universe. According to the most recent statistics (November 2010) Google holds close to 75% of the search market and 80% of the PPC market. This pretty much puts to shame the combined Yahoo and MSN/Bing market share which is just under 10% and 20% respectively. So although it is probably worth the effort to put some of your proverbial eggs in the MSN/Bing basket –

DKI and Dynamic Landing Pages: Perfect Pages in an Imperfect World – Part Two

The Imperfect World Rears Its Ugly Head Again If you have not already read Part One of this blog then please do so before continuing otherwise I fear much of what is below isn’t going to make a lick of sense. (And for the non-programmer it may be a bit of a tough slog regardless). In our last blog we discussed how you can use Speed PPC to create PPC ads that use dynamically inserted keywords to increase ad copy