How to transform your conversion rates with SpeedPPC
Give people exactly what they want
Getting traffic to your site is only half the battle.
Getting that traffic to buy something or sign up for something is a whole other ballgame.
Being able to increase your conversions not only means your campaign is more successful in itself, but it also gives you the power to turn up the heat a notch: Raise your bids, get a higher ad position, get more traffic, and turn that into profits as well.
It’s a self-fulfilling prophecy of the sweetest kind, but it all starts with a great landing page.
SpeedPPC doesn’t put you in a straight jacket. It is powerful and flexible for even the most complex campaigns.
What makes a great landing page?
Is it the color of your “buy” button? Perhaps the font of your headline? For a while, people were absolutely convinced that a red headline in Tahoma was the only way your landing page would ever convert.
You’re welcome to your superstitions, but one thing that is absolutely certain to improve your conversions is if you give people exactly what they were looking for.
If someone searches for a particular model of mountain bike, which page do you think is going to convert better:
A generic landing page about mountain bikes, with a list of stocked brands in a menu down the side?
Or the page of that exact model of mountain bike, with a nice shiny “add to cart” button?
Make it easy for them, folks. Let them know they’re in the right place. Give them a little reassurance so they don’t lunge for the “back” button. That’s how you’ll make your landing page convert.
Hmmm. . . what else can make a great landing page?
Not you, if you’re building your campaigns by hand. (Read: The old-fashioned way.)
Building unique, targeted landing pages for even a few ad groups is tedious enough. And creating a separate ad group for each item in your catalogue, just so you can point it at a unique web address is downright mind-numbing.
This is why most PPC advertisers take a “one size fits all” approach. And that’s why their landing pages don’t convert as well as they should.
SpeedPPC automates the most tedious aspects of your campaign building, and building targeted landing pages definitely falls into that category.
With SpeedPPC you can build one landing page for all your ad groups and keywords, but still, make it look as though the landing page has been perfectly targeted to each one.
The secret is in the dynamic URL, which passes important information to the landing page.
Each ad in your arsenal can be equipped with such a URL. It can send through information such as the keyword, the campaign name, the name of the ad group, or any information from the lists you used to build your campaign in SpeedPPC.
With a few snippets of code in your landing page, you can dynamically “catch” this information and enter this information into your page.
Use it to display the keyword in the headline, or to pull up a relevant image right there, front and center.
Or be even more cunning and use it to deliver the exact page from your catalog so a visitor finds what they want straight away.
It’s very simple but very powerful, and pretty much impossible to do on a large scale without some sort of automation.
The best way to understand the power of SpeedPPC is to see it in action on your own campaigns. Give it a go today, risk-free.