There are many keyword research tools available in the ever changing and rapidly developing digital marketing world.
But which keyword research tools are right for you?
It is a good idea to ensure the tool or tools you use provides you with insight into keyword research and trends. A complete tool will also share competitor keyword analysis and keyword expansion suggestions. These insights need to align with the keywords you are already using to promote your products and services.
Given that not every tool combines all research needs (apart from SpeedPPC’s research tools of course), it’s important to do your research and gather as much learning as you can. You’ll then be able to make more educated decisions on the keywords you’ll include in your campaigns. In addition to how you’ll choose to group the keywords to create a high performance campaign.
Don’t be fooled by volume
Volume can often result in marketing budget vanishing in the blink of an eye. It’s important to have a very thorough understanding of the output of the keyword research tools you use. Be mindful of keyword results that generate traffic volume compared to those keywords that generate revenue. These decision come from your in depth business knowledge which no Keyword Research tool can provide.
Unless you have recently won the lotto, you may want to ensure you include a nice balance of targeted keywords in your campaigns. Consider a few volume drivers for when it makes sense to increase volume, but only when you’ve got a handle on your conversions and your sales funnel is a well oiled machine.
Create a healthy campaign
Avoid using keywords that do not specifically relate to the products and services you business offers. A healthy campaign with a high Quality Score starts with the keywords you include in your account and how relevant they are to the website you are directing users to. So do yourself the biggest favour and start specific to quickly gain history that translates to a healthy paid search campaign to start off on the right foot and give your campaign the best chance of success.
SpeedPPC is a game changer for performance PPC advertisers. Why not try it for yourself? Sign up to the monthly subscription to access the SpeedPPC Suite of Keyword & Competitor Analysis Reports.