If for whatever reason you are not using AdWords conversion tracking or importing goals from Google Analytics into your AdWords account (or both) then Google’s new Smart Goals options might be right for you. According to the article posted over at Search Engine Land:

“Smart Goals are powered by Google Analytics and designed to help businesses that don’t currently have a way to measure conversions and optimize their campaigns. There are thousands of advertisers in this position.”

I am constantly amazed at the number of clients who do not have any conversion tracking or only partial conversion tracking in place. How you can manage a successful PPC campaign without this key metric is beyond me – yet many do. Smart Goals makes conversion tracking easier than it already is – essentially the client doesn’t have to lift a finger to make this work.

You can read more about Smart Goals here: https://searchengineland.com/google-launches-smart-goals-for-advertisers-that-dont-have-conversion-tracking-238159

Or here: https://www.cmswire.com/analytics/how-google-smart-goals-improve-adword-budgets/

And here: https://support.google.com/analytics/answer/6153083?hl=en