So you built a killer PPC campaign (using SpeedPPC of course) and you've uploaded to your PPC account and you've gone live. You're seeing great results in terms of clicks and click through rate and quality scores and click cost and ad positions...but then you look at your user engagement metrics and.... Your bounce rate is through the roof. Your conversions are non-existent. People are using your search terms and are finding a perfect match with your ad copy so

Less than a couple/few weeks ago (as of this writing) Google stopped showing ads in the right hand column of the SERP page. PPC ads are now shown in positions 1-3 and sometimes 4 at the top of the page above the organics with another 3 or so ads at the bottom of the page (where imo they are never seen nor clicked on). The right hand column now contains shopping ads and/or a graphic box. Along with this change

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We often write about the importance of forging a strong "chain of relevancy" between your keywords, your ad copy and your landing page(s) and how SpeedPPC helps you do just that. When the links between these basic PPC components are strong - you tend to see higher quality scores which in turn lead to lower click costs, higher ad position and better quality (ie more ready to engage with your website) traffic. As Google states: "People are happier with their