14 Times (Plus One) In Business You Should A/B Test
So you built a killer PPC campaign (using SpeedPPC of course) and you've uploaded to your PPC account and you've gone live. You're seeing great results in terms of clicks and click through rate and quality scores and click cost and ad positions...but then you look at your user engagement metrics and.... Your bounce rate is through the roof. Your conversions are non-existent. People are using your search terms and are finding a perfect match with your ad copy so