Dynamic Sitelinks: Update

By now anyone who is building and managing PPC campaigns is well aware of ad extensions and how these influence not only your Quality Scores and expand the amount of SERP real estate your ad can occupy, but also how they can generate higher CTR than the ad itself. I personally have often seen instances where an ad was generating … Read More

Quality Scores: What Matters

One of SpeedPPC’s greatest claims to fame is the ability to create campaigns that forge incredibly strong chains of relevancy between keyword and ad copy through the use of our token insertion functionality. In simpler terms, someone searches using the search query “cat toys for sale”. You have an ad group named “cat toys for sale”. Within that ad group … Read More

New AdWords Insights

Several times a year we sit down with someone over at Google support to go over this or that account we are managing. I use these sessions to “pick the brains” of said support and see what sort of peek I can get behind the AdWords curtains. Most recently we gleamed two interested bits of info that we wanted to … Read More

SpeedPPC : Now with Expanded and Call Only Ads

This has been true for a bit of time but for those of you new to SpeedPPC (or who have just not been paying attention) SpeedPPC now allows you to create not only expanded ads but Call Only ads as well. Being able to create Call Only ads has been a top request ever since Google launched this campaign type … Read More

SpeedPPC – Now with Expanded and Call Only Ad Capabilities – WOOT!

A couple/few weeks ago the software development team here at SpeedPPC quietly rolled out the ability to create AdWords expanded ads and call only ads. Expanded ads because standard ads are going the way of the dinosaur very very soon (as soon as October 26th we’ve heard) and Call-Only because that is a feature long requested by a goodly number … Read More

AdWords Expanded Ad Format Update

Yesterday I clicked the +Ad button and rather than the “old” ad format I was treated to the new expanded ad format. So apparently Google has rolled out expanded ads. In case you have not as yet had the pleasure the expanded ad builder looks like this: I love the two headlines, the single description and the display url paths. … Read More

The Expanding AdWords Inevitable Part Two

Here’s an update regards Google’s expansion of AdWords ad format. We should also make note that we are in process of updating our SpeedPPC software to reflect this change. Here’s an overview of the upcoming changes: Headlnes Currently AdWords Ads have a single headline limited to 25-characters. Now you will have two 30-character headlines. Descriptions Currently there are two 35-character … Read More

The Expanding AdWords Inevitable…with Apologies to Andy Warhol.

Back in the 60s noted soup can aficionado Andy Warhol presented a multimedia art installation he called “The Exploding Plastic Inevitable”. That’s really all you need to know about the title of this post but feel free to look “The Exploding Plastic Inevitable” up for more insight into this very odd time in history. Now that we’ve got that out … Read More

14 Times (Plus One) In Business You Should A/B Test

So you built a killer PPC campaign (using SpeedPPC of course) and you’ve uploaded to your PPC account and you’ve gone live. You’re seeing great results in terms of clicks and click through rate and quality scores and click cost and ad positions…but then you look at your user engagement metrics and…. Your bounce rate is through the roof. Your … Read More