What Makes An Effective PPC Ad?

The fight for SERP space, whether computer, mobile or tablet, is a never ending battle. According to just about every authoritative source out there, if your PPC ad is not appearing in the top 3-4 spaces on Google’s SERP, then you are not being seen. Gone are the days when you could still generate some decent clicks occupying ad position … Read More

AdWords Yellow Ad Icon Turns White

Hey – anyone else notice that those eye catching yellow ad icons that appear next to Adwords Ads are now white? And a whole lot less noticeable? I just noticed this the other day and today did a few searches to see if I could find any announcement or other…and it was like crickets. Not saying there’s nothing out there, … Read More

The Myth of Free Traffic – PPC Versus SEO

I was reading an article titled “Why PPC and SEO are Game Changers for Your Business” not because I need to know why (after 15+ years “doing” online marketing I already well know Why) but because the opening remark really caught my eye and I have to admit, sort of angered me a bit. Here’s the opening: “Both search engine … Read More

Conversion Tracking, Conversion Tracking, Conversion Tracking.

There’s a Grainger commercial I hear quite a bit on the radio where they say something like “everything worth repeating needs to be repeated 3x to make sure it sinks in….” (that is not an exact quote and I’m too lazy this early in the morning to look it up). In their case the message is “Safety, Safety, Safety”. In … Read More

Google AdWords Expanded Text Ads Live!

Hopefully by now you have noticed that when you go into whatever AdWords PPC account(s) you manage and if you decide to create a new ad….your only option is to create an Expanded ad. I personally have been “playing” with expanded ads for a bit over 2 weeks now or for whatever length of time its been since Google rolled … Read More

The Cart Abandonment Blues

So you’ve used SpeedPPC to build the best PPC campaign possible. You’ve got great quality scores, strong CTR and top of page ad position at a reasonable cost per click. Every indication from the PPC side of things points to a well made campaign sending highly relevant traffic to the website you are advertising. Yet leads and/or sales are not … Read More

Quality Score: The Breakdown

How Google determines Quality Scores has always been a bit of a dark hole – not completely black mind you – but close enough. We can (and have) speculated on the numerous factors and how they are weighted but nothing has ever been definite. Recently however Google made changes to its API that allowed researchers to gain valuable insight into … Read More

Google Removes Right Hand Side Ads – What to Do About It?

Still early days as they (and we) often say, but some data is beginning to emerge which paints an interesting picture of the new Google paid ads landscape. As you now no doubt know, a few short weeks ago Google changed how it displayed paid ads by removing all paid search ads from the right hand column and replacing these … Read More

Google is Removing all Right Hand Side Ads on SERPs

Anyone whose been managing a Google AdWords account for any length of time knows that Google seems to love to change up shake up things – at times it seems just to make sure those of us who manage AdWords accounts are not asleep at the wheel =). Recently Google announced that they will no longer be showing AdWords ads … Read More

Competing in AdWords PPC

I love to work with smaller companies, moms and pops mostly, start-ups mostly, who are interested in dipping their toes into the PPC pond (ocean?) to see how it might grow their business. They tend to want to start out small and proceed with caution which makes all the sense in the world. HOWEVER…..we now live in a PPC universe … Read More