What Makes An Effective PPC Ad?

The fight for SERP space, whether computer, mobile or tablet, is a never ending battle. According to just about every authoritative source out there, if your PPC ad is not appearing in the top 3-4 spaces on Google’s SERP, then you are not being seen. Gone are the days when you could still generate some decent clicks occupying ad position … Read More

SpeedPPC Upgrade Update

Some major upgrades hit SpeedPPC this month. A quick overview below. Convert Standard Ads to Expanded Ads Old saved Standard Ad sets can now be converted to expanded ads. There is a Convert button as shown on the following screenshot:(http://prntscr.com/edvxmq) where you can open in Expanded ad set page. However sets are not automatically saved so don’t forget to click … Read More

New AdWords Insights

Several times a year we sit down with someone over at Google support to go over this or that account we are managing. I use these sessions to “pick the brains” of said support and see what sort of peek I can get behind the AdWords curtains. Most recently we gleamed two interested bits of info that we wanted to … Read More

Conversion Tracking, Conversion Tracking, Conversion Tracking.

There’s a Grainger commercial I hear quite a bit on the radio where they say something like “everything worth repeating needs to be repeated 3x to make sure it sinks in….” (that is not an exact quote and I’m too lazy this early in the morning to look it up). In their case the message is “Safety, Safety, Safety”. In … Read More

SpeedPPC – Now with Expanded and Call Only Ad Capabilities – WOOT!

A couple/few weeks ago the software development team here at SpeedPPC quietly rolled out the ability to create AdWords expanded ads and call only ads. Expanded ads because standard ads are going the way of the dinosaur very very soon (as soon as October 26th we’ve heard) and Call-Only because that is a feature long requested by a goodly number … Read More

Google AdWords Expanded Text Ads Live!

Hopefully by now you have noticed that when you go into whatever AdWords PPC account(s) you manage and if you decide to create a new ad….your only option is to create an Expanded ad. I personally have been “playing” with expanded ads for a bit over 2 weeks now or for whatever length of time its been since Google rolled … Read More

The Expanding AdWords Inevitable Part Two

Here’s an update regards Google’s expansion of AdWords ad format. We should also make note that we are in process of updating our SpeedPPC software to reflect this change. Here’s an overview of the upcoming changes: Headlnes Currently AdWords Ads have a single headline limited to 25-characters. Now you will have two 30-character headlines. Descriptions Currently there are two 35-character … Read More

The Cart Abandonment Blues

So you’ve used SpeedPPC to build the best PPC campaign possible. You’ve got great quality scores, strong CTR and top of page ad position at a reasonable cost per click. Every indication from the PPC side of things points to a well made campaign sending highly relevant traffic to the website you are advertising. Yet leads and/or sales are not … Read More

Google Removes Right Hand Side Ads – What to Do About It?

Still early days as they (and we) often say, but some data is beginning to emerge which paints an interesting picture of the new Google paid ads landscape. As you now no doubt know, a few short weeks ago Google changed how it displayed paid ads by removing all paid search ads from the right hand column and replacing these … Read More

Why Use Google’s AdWords?

There are many marketing channels out there….Billboards, Radio, Newspapers, Magazines, Television, Direct Mail…and of course Social Media and PPC. Did you know that Google AdWords on a CPM (cost per thousand impressions) basis is the cheapest form of advertising there is? CPM for AdWords is $1.44. CPM cost for social media is $2.50….at the other end of the advertising spectrum … Read More