SpeedPPC – Now with Expanded and Call Only Ad Capabilities – WOOT!

A couple/few weeks ago the software development team here at SpeedPPC quietly rolled out the ability to create AdWords expanded ads and call only ads. Expanded ads because standard ads are going the way of the dinosaur very very soon (as soon as October 26th we’ve heard) and Call-Only because that is a feature long requested by a goodly number … Read More

Google AdWords Expanded Text Ads Live!

Hopefully by now you have noticed that when you go into whatever AdWords PPC account(s) you manage and if you decide to create a new ad….your only option is to create an Expanded ad. I personally have been “playing” with expanded ads for a bit over 2 weeks now or for whatever length of time its been since Google rolled … Read More

AdWords Expanded Ad Format Update

Yesterday I clicked the +Ad button and rather than the “old” ad format I was treated to the new expanded ad format. So apparently Google has rolled out expanded ads. In case you have not as yet had the pleasure the expanded ad builder looks like this: I love the two headlines, the single description and the display url paths. … Read More

The Expanding AdWords Inevitable Part Two

Here’s an update regards Google’s expansion of AdWords ad format. We should also make note that we are in process of updating our SpeedPPC software to reflect this change. Here’s an overview of the upcoming changes: Headlnes Currently AdWords Ads have a single headline limited to 25-characters. Now you will have two 30-character headlines. Descriptions Currently there are two 35-character … Read More

Quality Score: The Breakdown

How Google determines Quality Scores has always been a bit of a dark hole – not completely black mind you – but close enough. We can (and have) speculated on the numerous factors and how they are weighted but nothing has ever been definite. Recently however Google made changes to its API that allowed researchers to gain valuable insight into … Read More

Google Removes Right Hand Side Ads – What to Do About It?

Still early days as they (and we) often say, but some data is beginning to emerge which paints an interesting picture of the new Google paid ads landscape. As you now no doubt know, a few short weeks ago Google changed how it displayed paid ads by removing all paid search ads from the right hand column and replacing these … Read More

Google is Removing all Right Hand Side Ads on SERPs

Anyone whose been managing a Google AdWords account for any length of time knows that Google seems to love to change up shake up things – at times it seems just to make sure those of us who manage AdWords accounts are not asleep at the wheel =). Recently Google announced that they will no longer be showing AdWords ads … Read More

Why Use Google’s AdWords?

There are many marketing channels out there….Billboards, Radio, Newspapers, Magazines, Television, Direct Mail…and of course Social Media and PPC. Did you know that Google AdWords on a CPM (cost per thousand impressions) basis is the cheapest form of advertising there is? CPM for AdWords is $1.44. CPM cost for social media is $2.50….at the other end of the advertising spectrum … Read More

Google Launches Smart Goals

If for whatever reason you are not using AdWords conversion tracking or importing goals from Google Analytics into your AdWords account (or both) then Google’s new Smart Goals options might be right for you. According to the article posted over at Search Engine Land: “Smart Goals are powered by Google Analytics and designed to help businesses that don’t currently have … Read More

New Google AdWords Ad Extension: Structured Snippets

We’ve talked about the importance of using ad extensions a number of times in the past. The two main bulletpoints for their use is that ad extensions are part of the ad rank formula Google uses to determine where your ads appear on the SERP page and ad extensions allow you to grab a larger piece of SERP real estate … Read More