Simple PPC Tweaks to Improve Performance #3: Test Multiple Ads

You should create at least two versions of each ad if running a small campaign while mid-sized and larger accounts should consider running three to five ads. I prefer to run at least three ads even for smaller campaigns and to set my ad rotation to either "Rotate evenly: Show ads more evenly for at least 90 days, then optimize" or "Rotate indefinitely: Show lower performing ads more evenly with higher performing ads, and do not optimize". This gives each

Simple PPC Tweaks to Improve Performance #2: Assigning Conversion Values

I've lost count of the number of accounts I have reviewed where even though they are tracking conversions they have not assigned a value to those conversions nor are they returning the actual sales value of those conversions (if retail or other online purchase). in many cases such as this they are looking at CPA or even click cost to determine if what they paid for that conversion is acceptable or if they paid too much. This may seem on

Negative Keywords : A Primer

Negatives are important because they eliminate unqualified traffic from seeing and possibly clicking on your ads which in turn helps you cut down on wasted spend. I remember one client who was selling an air purification product that - I can't remember the exact brand name - but the model name/number included something like 15-X. When I first started managing the account, which had been running for quite some time, I noticed that this ad group had a huge number

Are You Tracking Everything?

Without exception the end goal of all PPC campaigns is conversions. This may be sales, this may be leads, this may be emails....regardless of what actually constitutes a conversion the end goal of all that keyword and market research, of ad copy crafting, of ad extension creating, of landing page optimization...is to generate it. Yet so many PPC accounts are failing to track many if not most of their conversion channels. Here's an example. A client that shall go unnamed

Just a Reminder….QUALITY SCORE!

The past few posts we've looked at upcoming trends in PPC (specifically AdWords) for 2015. This time around we want to post a reminder that as important as all these shiny new options are keeping the basics in mind is even more so. There's little that is more important to the success of an AdWords PPC campaign than your Quality Scores. High Quality Scores - that is 6/10 and above - almost always mean your campaigns will be more successful.

Top Trends for PPC 2015 Part One: Conversion Optimization

Making any predictions about what will be a hot topic in the world of PPC going forward tends to be a bit of a fool's game but its also sort of fun to speculate. Over the next few posts we'll be looking at what we think these hot PPC topics in 2015 might be. So here we go =) Conversion Optimization CRO is a abbreviation you're no doubt familiar with but 2015 looks to be the year that it becomes

New PPC Account? Top 5 Questions You Must Ask

If you use SpeedPPC to build campaigns for others rather than yourself (as many of you do) then when you are taking on a new client - especially one that has never done PPC before - there are a number of questions you absolutely must know the answers to before you spend a single second doing any keyword research or campaign build planning. Goals Simply put what are the client's goals? What do they hope to acheive via PPC? Sales?

Growing Your PPC in 2015

HAPPY NEW YEAR! We here at SpeedPPC hope your 2014 was a successful and profitable one - and we wish you the same for 2015! Let's jump into it then and talk about growing your PPC in 2015. We'll assume that you have already used SpeedPPC to build your PPC Search campaigns and that those are thriving and doing very well for you. Because they are doing so well you or your client(s) want to expand and test some new

Optimizing Your SpeedPPC Campaigns Post-Upload

Now that your SpeedPPC campaign(s) have been uploaded and have been running for a bit of time with strong quality scores and low click costs, with high CTR and more than decent conversions, all due to the SpeedPPC generated highly relevant keyword+adcopy+landing page knock-out combo...how can you nudge campaign performance still higher? Here's a couple ideas: Dynamic Keyword Insertion Okay yeah sure we used this when building the campaign to insert our keyword combos into our ad headline and/or ad