The Cart Abandonment Blues

So you’ve used SpeedPPC to build the best PPC campaign possible. You’ve got great quality scores, strong CTR and top of page ad position at a reasonable cost per click. Every indication from the PPC side of things points to a well made campaign sending highly relevant traffic to the website you are advertising. Yet leads and/or sales are not … Read More

Competing in AdWords PPC

I love to work with smaller companies, moms and pops mostly, start-ups mostly, who are interested in dipping their toes into the PPC pond (ocean?) to see how it might grow their business. They tend to want to start out small and proceed with caution which makes all the sense in the world. HOWEVER…..we now live in a PPC universe … Read More

Best Practices: Testing and Optimizing

At the very least you should be checking in on your account(s) once a week to review data, to see how those changes made last have fared, to see how different versions of ad copy have performed and just to get a basic feel for the current lay of the land. In a perfect world you would check in much … Read More

Creating “Laser-Targeted” Ad Groups with SpeedPPC

Recently I was reading an article that listed “common mistakes made with Google AdWords”. One of these was putting too many keywords in an ad group. The consensus was that although it would be great to be able to “create a unique landing page and PPC ad for every keyword you target, so that your user’s experience is as laser-targeted … Read More

Four Ways to Increase CTR

1. Use SpeedPPC. With our token insertion option you can – with a single click of a button – insert your keyword(s) into your ad headline instantly crafting ads that tightly reflect the search term. When searchers see their search term in your ad headline, they are far more likely to click on your ad then on another. As a … Read More

Simple PPC Tweaks to Improve Performance #7: Ad Extensions

So you’ve got keywords with great quality scores, they’ve got statuses of above average expected clickthrough rate, above average ad relevance and above average landing page experience, and you’ve got great CTR which is giving you top of page position at very reasonable click costs. How can you make things even better? How about ad extensions. Ad extensions allow your … Read More

Simple PPC Tweaks to Improve Performance #6: Add Image Ads to Display Campaigns

Pretty simple really. Display Network = Image Ads. I know we’ve said something like this before but its important. Search is active. Display is passive…or maybe interruptive is a better term because what your ad is doing is interrupting someone…or trying to interrupt someone…while they are doing something else. For example, let’s say I’m on a website that has something … Read More

Simple PPC Tweaks to Improve Performance #5: Separate Your Display & Search Campaigns

Please tell me you are doing this. The Search and Display Networks are two very different things. The Search Network is active or intent-driven. The Display Network is passive or interruptive. What does that mean? With the Search Network you are actively engaging with people who are looking for the service(s) or product(s) you provide. Someone makes a conscious decision … Read More

Simple PPC Tweaks to Improve Performance #4: Dynamic Keyword Insertion

Dynamic keyword insertion or DKI allows you to have the keyword that triggered your ad dynamically inserted within the ad text or headline or at the end of your display URL or all three depending on what works to help you achieve your goal. This is one of SpeedPPC’s more notable “super powers” where using our “token insertion code” you … Read More