How Page Engagement Metrics Influence Quality Score

We've gone over the many factors involved in how Google determines your quality score. One of these is the landing page experience. This does not just mean how well your landing page meets the expectations of your a searcher and how well it continues the chain of relevancy begun by your keyword and PPC ad copy, but also how well your page engages your PPC traffic. Key metrics that determine how well your landing page is engaging traffic are bounce

Why You Need to Use Ad Extensions

We've written about Google's ad extension options in the past and so by now we have to believe that anyone who manages a Google PPC account is using them. If you are not here are some reasons for doing so. You should enable all extensions that make sense for your business. The reason why is because ad extensions not only make your ads more useful and engaging to users they're also factored into your Ad Rank! The three most important