Why You Should Build a Branded Search Campaign

A branded search campaign is a campaign wherein you bid on brand name keywords. If your company is named "XYZ Cat Toys" then you would bid on "XYZ Cat Toys" keywords. Many times the push back on branded campaigns is that the brand name may be showing up quite high in the organics and so the client figures, why bother paying for something I am getting for free? This is especially hard to argue against if we are talking about

2015-09-21T23:37:50+10:00Categories: General, Thoughts and Opinions|

How Page Engagement Metrics Influence Quality Score

We've gone over the many factors involved in how Google determines your quality score. One of these is the landing page experience. This does not just mean how well your landing page meets the expectations of your a searcher and how well it continues the chain of relevancy begun by your keyword and PPC ad copy, but also how well your page engages your PPC traffic. Key metrics that determine how well your landing page is engaging traffic are bounce

Why You Need to Use Ad Extensions

We've written about Google's ad extension options in the past and so by now we have to believe that anyone who manages a Google PPC account is using them. If you are not here are some reasons for doing so. You should enable all extensions that make sense for your business. The reason why is because ad extensions not only make your ads more useful and engaging to users they're also factored into your Ad Rank! The three most important