PPC Tools

When is comes to PPC tools, the list is as long as your arm! Each with their own killer feature that claims to enhance your PPC campaign and sky rocket your performance. Some PPC tools are free, some classified as freemium where you will need to pay for the more valuable features of the tool. Some some promote themselves as … Read More

Negative Keywords…should you use them?

YES! And here’s a few reasons why… There are many reason why your keyword strategy should included negative keywords. Negative keywords let advertising platforms, such as Google Ads, know that you wish to filter our specific search terms. It’s the filtered terms that are not relevant to the products or services you offer. Say you have an online clothing store … Read More

Why use Single Keyword AdGroups?

Single Keyword AdGroups were what every paid search manager dreamt of but just couldn’t justify the time involved to create them! As the Google AdWords Quality Score became the hottest keyword in search marketing, so did the need to create more targeted groups. These targeted groups of keywords were designed to promote an ad create that was tailored to not … Read More

Keyword Research Tools

There are many keyword research tools available in the ever changing and rapidly developing digital marketing world.   But which keyword research tools are right for you? It is a good idea to ensure the tool or tools you use provides you with insight into keyword research and trends. A complete tool will also share competitor keyword analysis and keyword … Read More

Rotate your Ads to Optimize for Conversions

Google AdWords offers four ad rotation options: Optimize for clicks: gives preference to ads that are expected to attract more clicks than other ads in the ad group, based on your past clickthrough rates (CTRs). Optimize for conversions: gives preference to ads that are expected to attract more clicks than other ads in the ad group, based on your past clickthrough … Read More

AdWords Yellow Ad Icon Turns White

Hey – anyone else notice that those eye catching yellow ad icons that appear next to Adwords Ads are now white? And a whole lot less noticeable? I just noticed this the other day and today did a few searches to see if I could find any announcement or other…and it was like crickets. Not saying there’s nothing out there, … Read More

Quality Score: The Breakdown

How Google determines Quality Scores has always been a bit of a dark hole – not completely black mind you – but close enough. We can (and have) speculated on the numerous factors and how they are weighted but nothing has ever been definite. Recently however Google made changes to its API that allowed researchers to gain valuable insight into … Read More

Best Practices: Testing and Optimizing

At the very least you should be checking in on your account(s) once a week to review data, to see how those changes made last have fared, to see how different versions of ad copy have performed and just to get a basic feel for the current lay of the land. In a perfect world you would check in much … Read More

New Google AdWords Ad Extension: Structured Snippets

We’ve talked about the importance of using ad extensions a number of times in the past. The two main bulletpoints for their use is that ad extensions are part of the ad rank formula Google uses to determine where your ads appear on the SERP page and ad extensions allow you to grab a larger piece of SERP real estate … Read More

Why You Should Build a Branded Search Campaign

A branded search campaign is a campaign wherein you bid on brand name keywords. If your company is named “XYZ Cat Toys” then you would bid on “XYZ Cat Toys” keywords. Many times the push back on branded campaigns is that the brand name may be showing up quite high in the organics and so the client figures, why bother … Read More