Google AdWords: First Position Bid Estimate: A Definition

Less than a couple/few weeks ago (as of this writing) Google stopped showing ads in the right hand column of the SERP page. PPC ads are now shown in positions 1-3 and sometimes 4 at the top of the page above the organics with another 3 or so ads at the bottom of the page (where imo they are never … Read More

Google is Removing all Right Hand Side Ads on SERPs

Anyone whose been managing a Google AdWords account for any length of time knows that Google seems to love to change up shake up things – at times it seems just to make sure those of us who manage AdWords accounts are not asleep at the wheel =). Recently Google announced that they will no longer be showing AdWords ads … Read More

Why Use Google’s AdWords?

There are many marketing channels out there….Billboards, Radio, Newspapers, Magazines, Television, Direct Mail…and of course Social Media and PPC. Did you know that Google AdWords on a CPM (cost per thousand impressions) basis is the cheapest form of advertising there is? CPM for AdWords is $1.44. CPM cost for social media is $2.50….at the other end of the advertising spectrum … Read More

Competing in AdWords PPC

I love to work with smaller companies, moms and pops mostly, start-ups mostly, who are interested in dipping their toes into the PPC pond (ocean?) to see how it might grow their business. They tend to want to start out small and proceed with caution which makes all the sense in the world. HOWEVER…..we now live in a PPC universe … Read More

10 Free Marketing eBooks

Looking for something to read over the holidays (or anytime)? Our friends over at Unbounce are offering “10 Free Marketing Ebooks That Will Make You a Better Marketer in 2016” – sounds good to us!

Google Launches Smart Goals

If for whatever reason you are not using AdWords conversion tracking or importing goals from Google Analytics into your AdWords account (or both) then Google’s new Smart Goals options might be right for you. According to the article posted over at Search Engine Land: “Smart Goals are powered by Google Analytics and designed to help businesses that don’t currently have … Read More

Best Practices: Testing and Optimizing

At the very least you should be checking in on your account(s) once a week to review data, to see how those changes made last have fared, to see how different versions of ad copy have performed and just to get a basic feel for the current lay of the land. In a perfect world you would check in much … Read More

Best Practices: Broad Match Keywords

Conventional wisdom tells us that broad match keywords should be avoided like the plague or Donald Trump’s comb-over. This is a truism we follow ourselves. But is it necessarily always a best practice? As most search marketers know on broad match search engines include plurals, misspellings and other close variants which can cause your ads to appear for search queries … Read More

New Google AdWords Ad Extension: Structured Snippets

We’ve talked about the importance of using ad extensions a number of times in the past. The two main bulletpoints for their use is that ad extensions are part of the ad rank formula Google uses to determine where your ads appear on the SERP page and ad extensions allow you to grab a larger piece of SERP real estate … Read More

Why You Should Build a Branded Search Campaign

A branded search campaign is a campaign wherein you bid on brand name keywords. If your company is named “XYZ Cat Toys” then you would bid on “XYZ Cat Toys” keywords. Many times the push back on branded campaigns is that the brand name may be showing up quite high in the organics and so the client figures, why bother … Read More