AdWords Yellow Ad Icon Turns White

Hey – anyone else notice that those eye catching yellow ad icons that appear next to Adwords Ads are now white? And a whole lot less noticeable? I just noticed this the other day and today did a few searches to see if I could find any announcement or other…and it was like crickets. Not saying there’s nothing out there, … Read More

The Myth of Free Traffic – PPC Versus SEO

I was reading an article titled “Why PPC and SEO are Game Changers for Your Business” not because I need to know why (after 15+ years “doing” online marketing I already well know Why) but because the opening remark really caught my eye and I have to admit, sort of angered me a bit. Here’s the opening: “Both search engine … Read More

SpeedPPC : Now with Expanded and Call Only Ads

This has been true for a bit of time but for those of you new to SpeedPPC (or who have just not been paying attention) SpeedPPC now allows you to create not only expanded ads but Call Only ads as well. Being able to create Call Only ads has been a top request ever since Google launched this campaign type … Read More

Conversion Tracking, Conversion Tracking, Conversion Tracking.

There’s a Grainger commercial I hear quite a bit on the radio where they say something like “everything worth repeating needs to be repeated 3x to make sure it sinks in….” (that is not an exact quote and I’m too lazy this early in the morning to look it up). In their case the message is “Safety, Safety, Safety”. In … Read More

SpeedPPC – Now with Expanded and Call Only Ad Capabilities – WOOT!

A couple/few weeks ago the software development team here at SpeedPPC quietly rolled out the ability to create AdWords expanded ads and call only ads. Expanded ads because standard ads are going the way of the dinosaur very very soon (as soon as October 26th we’ve heard) and Call-Only because that is a feature long requested by a goodly number … Read More

Google AdWords Expanded Text Ads Live!

Hopefully by now you have noticed that when you go into whatever AdWords PPC account(s) you manage and if you decide to create a new ad….your only option is to create an Expanded ad. I personally have been “playing” with expanded ads for a bit over 2 weeks now or for whatever length of time its been since Google rolled … Read More

AdWords Expanded Ad Format Update

Yesterday I clicked the +Ad button and rather than the “old” ad format I was treated to the new expanded ad format. So apparently Google has rolled out expanded ads. In case you have not as yet had the pleasure the expanded ad builder looks like this: I love the two headlines, the single description and the display url paths. … Read More

The Expanding AdWords Inevitable Part Two

Here’s an update regards Google’s expansion of AdWords ad format. We should also make note that we are in process of updating our SpeedPPC software to reflect this change. Here’s an overview of the upcoming changes: Headlnes Currently AdWords Ads have a single headline limited to 25-characters. Now you will have two 30-character headlines. Descriptions Currently there are two 35-character … Read More

The Expanding AdWords Inevitable…with Apologies to Andy Warhol.

Back in the 60s noted soup can aficionado Andy Warhol presented a multimedia art installation he called “The Exploding Plastic Inevitable”. That’s really all you need to know about the title of this post but feel free to look “The Exploding Plastic Inevitable” up for more insight into this very odd time in history. Now that we’ve got that out … Read More

The Cart Abandonment Blues

So you’ve used SpeedPPC to build the best PPC campaign possible. You’ve got great quality scores, strong CTR and top of page ad position at a reasonable cost per click. Every indication from the PPC side of things points to a well made campaign sending highly relevant traffic to the website you are advertising. Yet leads and/or sales are not … Read More