Quality Scores: What Matters

One of SpeedPPC’s greatest claims to fame is the ability to create campaigns that forge incredibly strong chains of relevancy between keyword and ad copy through the use of our token insertion functionality. In simpler terms, someone searches using the search query “cat toys for sale”. You have an ad group named “cat toys for sale”. Within that ad group … Read More

Rotate your Ads to Optimize for Conversions

Google AdWords offers four ad rotation options: Optimize for clicks: gives preference to ads that are expected to attract more clicks than other ads in the ad group, based on your past clickthrough rates (CTRs). Optimize for conversions:¬†gives preference to ads that are expected to attract more clicks than other ads in the ad group, based on your past clickthrough … Read More

What Makes An Effective PPC Ad?

The fight for SERP space, whether computer, mobile or tablet, is a never ending battle. According to just about every authoritative source out there, if your PPC ad is not appearing in the top 3-4 spaces on Google’s SERP, then you are not being seen. Gone are the days when you could still generate some decent clicks occupying ad position … Read More

SpeedPPC Upgrade Update

Some major upgrades hit SpeedPPC this month. A quick overview below. Convert Standard Ads to Expanded Ads Old saved Standard Ad sets can now be converted to expanded ads. There is a Convert button as shown on the following screenshot:(http://prntscr.com/edvxmq) where you can open in Expanded ad set page. However sets are not automatically saved so don’t forget to click … Read More

New AdWords Insights

Several times a year we sit down with someone over at Google support to go over this or that account we are managing. I use these sessions to “pick the brains” of said support and see what sort of peek I can get behind the AdWords curtains. Most recently we gleamed two interested bits of info that we wanted to … Read More

AdWords Yellow Ad Icon Turns White

Hey – anyone else notice that those eye catching yellow ad icons that appear next to Adwords Ads are now white? And a whole lot less noticeable? I just noticed this the other day and today did a few searches to see if I could find any announcement or other…and it was like crickets. Not saying there’s nothing out there, … Read More

The Myth of Free Traffic – PPC Versus SEO

I was reading an article titled “Why PPC and SEO are Game Changers for Your Business” not because I need to know why (after 15+ years “doing” online marketing I already well know Why) but because the opening remark really caught my eye and I have to admit, sort of angered me a bit. Here’s the opening: “Both search engine … Read More

SpeedPPC : Now with Expanded and Call Only Ads

This has been true for a bit of time but for those of you new to SpeedPPC (or who have just not been paying attention) SpeedPPC now allows you to create not only expanded ads but Call Only ads as well. Being able to create Call Only ads has been a top request ever since Google launched this campaign type … Read More

Conversion Tracking, Conversion Tracking, Conversion Tracking.

There’s a Grainger commercial I hear quite a bit on the radio where they say something like “everything worth repeating needs to be repeated 3x to make sure it sinks in….” (that is not an exact quote and I’m too lazy this early in the morning to look it up). In their case the message is “Safety, Safety, Safety”. In … Read More

SpeedPPC – Now with Expanded and Call Only Ad Capabilities – WOOT!

A couple/few weeks ago the software development team here at SpeedPPC quietly rolled out the ability to create AdWords expanded ads and call only ads. Expanded ads because standard ads are going the way of the dinosaur very very soon (as soon as October 26th we’ve heard) and Call-Only because that is a feature long requested by a goodly number … Read More