PPC Tools

When is comes to PPC tools, the list is as long as your arm! Each with their own killer feature that claims to enhance your PPC campaign and sky rocket your performance.   Some PPC tools are free, some classified as freemium where you will need to pay for the more valuable features of the tool. Some some promote themselves as an enterprise service which often comes as at a premium fee.     Of course, every business is

2019-07-14T14:19:49+10:00Categories: General|

Negative Keywords…should you use them?

YES! And here's a few reasons why… There are many reason why your keyword strategy should included negative keywords. Negative keywords let advertising platforms, such as Google Ads, know that you wish to filter our specific search terms. It's the filtered terms that are not relevant to the products or services you offer. Say you have an online clothing store that sells motorbike clothing but you have made a business decision to NOT sell motorbike helmets. 'Helmets' in this instance

2019-01-24T07:46:40+10:00Categories: General|

Why use Single Keyword AdGroups?

Single Keyword AdGroups were what every paid search manager dreamt of but just couldn’t justify the time involved to create them! As the Google AdWords Quality Score became the hottest keyword in search marketing, so did the need to create more targeted groups. These targeted groups of keywords were designed to promote an ad create that was tailored to not only your keywords, but to the landing page you sent your clicks to.   Google increased their focus on relevance

2019-01-24T07:47:17+10:00Categories: General|

Keyword Research Tools

There are many keyword research tools available in the ever changing and rapidly developing digital marketing world.   But which keyword research tools are right for you? It is a good idea to ensure the tool or tools you use provides you with insight into keyword research and trends. A complete tool will also share competitor keyword analysis and keyword expansion suggestions. These insights need to align with the keywords you are already using to promote your products and services.

2019-01-24T07:47:44+10:00Categories: General|

Dynamic Sitelinks: Update

By now anyone who is building and managing PPC campaigns is well aware of ad extensions and how these influence not only your Quality Scores and expand the amount of SERP real estate your ad can occupy, but also how they can generate higher CTR than the ad itself. I personally have often seen instances where an ad was generating a respectable CTR but an individual ad extension was generated 2-3x that CTR! You can use this information to better

2017-06-30T23:09:26+10:00Categories: Updates|

Quality Scores: What Matters

One of SpeedPPC's greatest claims to fame is the ability to create campaigns that forge incredibly strong chains of relevancy between keyword and ad copy through the use of our token insertion functionality. In simpler terms, someone searches using the search query "cat toys for sale". You have an ad group named "cat toys for sale". Within that ad group is the keyword phrase "cat toys for sale". You have an ad with the headline "cat toys for sale" (and

2017-05-11T23:34:48+10:00Categories: Updates|

Rotate your Ads to Optimize for Conversions

Google AdWords offers four ad rotation options: Optimize for clicks: gives preference to ads that are expected to attract more clicks than other ads in the ad group, based on your past clickthrough rates (CTRs). Optimize for conversions: gives preference to ads that are expected to attract more clicks than other ads in the ad group, based on your past clickthrough rates (CTRs). : gives preference to ads that are expected to provide more conversions, like purchases and sign-ups. Rotate evenly: delivers your

2017-03-24T00:55:53+10:00Categories: General|

What Makes An Effective PPC Ad?

The fight for SERP space, whether computer, mobile or tablet, is a never ending battle. According to just about every authoritative source out there, if your PPC ad is not appearing in the top 3-4 spaces on Google's SERP, then you are not being seen. Gone are the days when you could still generate some decent clicks occupying ad position 5 or 6 or even 7. This is because your ad was appearing in the right column. Those days are

2017-03-22T16:26:27+10:00Categories: SpeedPPC, Thoughts and Opinions|

SpeedPPC Upgrade Update

Some major upgrades hit SpeedPPC this month. A quick overview below. Convert Standard Ads to Expanded Ads Old saved Standard Ad sets can now be converted to expanded ads. There is a Convert button as shown on the following screenshot:(https://prntscr.com/edvxmq) where you can open in Expanded ad set page. However sets are not automatically saved so don't forget to click the Save button. New ads will be missing the Headline2, Path1 & Path2 because these were not part of the

2017-03-14T22:02:03+10:00Categories: SpeedPPC|

New AdWords Insights

Several times a year we sit down with someone over at Google support to go over this or that account we are managing. I use these sessions to "pick the brains" of said support and see what sort of peek I can get behind the AdWords curtains. Most recently we gleamed two interested bits of info that we wanted to share with SpeedPPC users. For most accounts I manage, for conversion tracking such as form submissions or email sign-ups, we

2017-03-14T21:59:16+10:00Categories: SpeedPPC, Updates|