Dynamic Sitelinks: Update
By now anyone who is building and managing PPC campaigns is well aware of ad extensions and how these influence not only your Quality Scores and expand the amount of SERP real estate your ad can occupy, but also how they can generate higher CTR than the ad itself. I personally have often seen instances where an ad was generating a respectable CTR but an individual ad extension was generated 2-3x that CTR! You can use this information to better