About Jay Stockwell

This author has not yet filled in any details.
So far Jay Stockwell has created 29 blog entries.

How to get 10,000 visits for just $700.00

Looking for champagne results on a beer budget? This is a great way to drive massive, highly relevant PPC traffic without the normal associated price tag. When the adwords system was first introduced back in 2000, pay per click (PPC) marketing was in its infancy. This meant that it didn't require a big budget or too much know how or creativity to enjoy good ROI. Back then you could bid on generic keywords such as "bicycle", "notebook" or "credit card"

Webinar Recording – Google AdWords New Interface Beta

T This is a follow on from an earlier blog post I wrote about the new user interface on Google AdWords. ROI Revolution's CEO, Timothy Seward and ROI Revolution Account Manager, Page Christenbury presented a fantastic webinar on the Google AdWords New User Interface webinar. If you missed out on the complimentary webinar or would like to re-cap on some of the points Timothy and Page covered, then you can download the recorded webinar here. Watch and learn how you

2009-05-19T01:40:13+10:00Categories: Updates|

Google AdWords New Interface Beta

Google AdWords has an exciting new interface (or at least I'm excited about it!) and you can access it by clicking on the "New features" header link in your AdWords account. If for any reason you don't like it, you can change back easily by clicking on the "Previous Interface" link at the top of the page. The new interface is almost a Google Analytics / Google AdWords / AdWords Editor hybrid and it makes account information more transparent. The

2009-04-19T23:10:48+10:00Categories: Updates|

What are your Indirect Quality Score Influences?

Let me introduce you to unrecognized factors that indirectly affect your Quality Score. They're one step back from Quality Score because instead they influence the variables that are used in the Quality Score calculation. Why bother getting to know them? Well, once you've improved the main Quality Score contributors (discussed in previous articles in this series), you should be looking for more ways to be competitive. These indirect influences are well worth mastering, not just for the sake of Quality

2008-09-03T02:48:51+10:00Categories: Updates|

Improve your Quality Score with Optimized Landing Pages

IIt's always worth studying Google's guidelines when it comes to improving your Quality Score. Google identifies 3 elements in their Landing Page Optimization guidelines. These are:1) RelevanceIt may seem obvious to say that your landing page should be relevant, but far too often we land on pages that have very little to do with what we're searching for.Make sure your landing page (and URL) is relevant by ensuring that it contains the searcher's keyword and reflects the keyword theme. Be

2021-09-17T13:10:18+10:00Categories: Updates|

Boosting your Quality Score with Keyword & Ad Relevancy

One of the things often overlooked by PPC search marketers is the enormous impact that the relevance of each keyword to its ad group and creative has on your Quality Score. The following diagram illustrates how a strong relationship between all components of your PPC campaign leads to increased click through rates, relevancy, conversion metrics and Quality Score. Consider these relationships: Keyword: Asus laptops Ad group: Notebooks Ad text: Notebooks on Sale Great selection of notebooks Amazing Prices. Buy Now!

2008-07-20T23:00:49+10:00Categories: Updates|

Boosting your Quality Score with Keyword & Ad Relevancy

One of the things often overlooked by PPC search marketers is the enormous impact that the relevance of each keyword to its ad group and creative has on your Quality Score. The following diagram illustrates how a strong relationship between all components of your PPC campaign leads to increased click through rates, relevancy, conversion metrics and Quality Score. Consider these relationships: Keyword: Asus laptops Ad group: Notebooks Ad text: Notebooks on Sale Great selection of notebooks Amazing Prices. Buy Now!

2008-07-20T23:00:49+10:00Categories: Updates|

Raise CTR – Raise Quality Score

Click through rate (CTR) is probably a very familiar term to you by now. It's basically how many times your ad was clicked, compared to the number of ad impressions. This simple percentage figure has a pretty big impact on your Quality Score. Any good tracking software should show you CTRs, however if you're calculating it manually then this is the formula: The way CTRs affect your Quality Score is like a popularity contest. When a person clicks on your

2008-06-16T03:55:30+10:00Categories: Updates|

Quality Score – Your New Best Friend

What's your first reaction when I say "Quality Score"? If you’re already Quality Score savvy, you may have considered it the arrival of a long lost friend. Or maybe it’s one you wished had stayed lost. For others, Quality Score is still something of an enigma. Whatever your current knowledge (or opinion) is of Quality Score, we’re going to put it under the microscope and dissect its parts. A common myth is there is only one type of Quality Score.

2008-06-02T02:33:57+10:00Categories: Updates|