UPDATE: For the next 4 days we've knocked 55% off all SpeedPPC plans. We've never done a sale this big before, so don't miss it. It may not see the same amount of screaming and pushing as Black Friday, and you definitely won’t be seeing any YouTube clips of any pyjama-clad online shoppers fighting their way to the “buy” button. Black Friday’s genteel younger sibling Cyber Monday should definitely have you re-evaluating your PPC campaigns for the next month. Cyber

It’s hard not to notice that the holiday season is rapidly approaching. Around here, stores have had their Christmas displays up since October, and my letterbox is so full of mailers my regular mail barely fits. The holiday season is bad for busting budgets, but with more traffic, more sales and better conversions, it’s an absolute boon for online businesses … if you’re on your game and ready to capitalize on it. It’s a slightly different ball game out there

After more than 12 months of redevelopment, SpeedPPC (Cloud Edition) launched on the 2nd of July. There was cake, and joy, and bleary eyes shedding a single poetic tear. But mostly there was excitement. This is essentially SpeedPPC: The Next Generation. We had to strip SpeedPPC back to the foundations and build it all over again to add in the new features and functionality. (Drinks on the Holodeck, anyone?) Here are some of the main differences between old SpeedPPC (V4)

The light poured out of the doorway at the end of the darkened hall, illuminating the dust bunnies and tumbleweeds lined up along the corridor. From inside the room came noises of pain and triumph, muffled skirmishes, the tapping of keys, and finally one long “YEESSSSSSSSSS!” A curious figure suddenly appeared in the doorway, casting a shadow over the dust bunnies. It charged down the hallway and threw open the front door. Night poured in as the figure fell to