Announcing SpeedPPC (Cloud Edition) – Coming July 2nd

The light poured out of the doorway at the end of the darkened hall, illuminating the dust bunnies and tumbleweeds lined up along the corridor. From inside the room came noises of pain and triumph, muffled skirmishes, the tapping of keys, and finally one long “YEESSSSSSSSSS!”

A curious figure suddenly appeared in the doorway, casting a shadow over the dust bunnies. It charged down the hallway and threw open the front door. Night poured in as the figure fell to his knees, then held aloft an open laptop.

“Finally…. FINISHED!” he cried, as the light from the laptop illuminated the overgrown yard. “IT LIVES!”…

This was more or less the scene here at SpeedPPC HQ recently, with a little dramatic licence thrown in.

If you’ve been wondering why things have been a little quiet around here, it’s because we’ve been hunkered down working on a new version of SpeedPPC for more than twelve months now.

But the end is finally in sight! We’re not quite thrusting out laptops into the sky with tears rolling down our cheeks, but it’s not too far from the truth.

Why has it taken so long? Most of our updates usually only take a month or two to roll out, but this new version has taken us a whopping 12 months to complete, all because (like any good family), we sat down for a family talk.

We talked about where we wanted to take SpeedPPC. What we wanted to be able to do for our customers. What sort of crazy tools and features we’d LOVE to put into SpeedPPC, but hadn’t been able to.

It was a massive spitballing session fuelled by way too much coffee, but some of the ideas we came up with were really exciting. So exciting that we couldn’t just put them in the “too hard” basket and move along.

We had to make them happen.

BUT it soon became obvious that to do these things we’d have to completely rebuild SpeedPPC from the ground up. So that’s what we’ve been doing for the past twelve months, and that’s why you haven’t heard much from us.

Mad scientist jokes aside, SpeedPPC is no Frankenstein. We haven’t just tacked on bits and bobs from all over the place and called it a new software. It’s been built from scratch based on our five years experience with the old software.

We’re kicking this new version out the door on the 2nd of July, and we’re totally pumped. Here are a few things you can expect to see:

  • Improved interface: We’ve given it a facelift to give you easier access to the things you use most often, and streamlined the campaign-building process.
  • Data lives in the cloud: You’re not tied to one computer anymore. You can now access your campaign data and run SpeedPPC from any computer, anywhere.
  • Greater collaboration tools: If you’re working with a team on PPC projects, you can now easily share campaigns. We’ve also built a special flexible licensing structure for teams, which makes it even easier for everyone on your team to have access to SpeedPPC.
  • Greater accessibility: Hello, Mac users. We’ve heard you! SpeedPPC now works natively (ie, super-fast!) on both Mac and PC platforms. No more Parallels!
  • Keyword research: Since a comprehensive long-tail keyword list is the cornerstone of a successful campaign with SpeedPPC, we’ve given you some keyword tools to give you the best list possible.
SpeedPPC AdGroups generator

Streamlined SpeedPPC creates tightly focused adgroups in seconds

Create laser-targeted, natural-looking ads for every keyword or adgroup
We’re thrilled to be able to bring you this new version of SpeedPPC. Not least because we can finally get around to doing some housework. (If you’ve never had an inside tumbleweed before… they’re the worst!)

Watch this space!

6 Comments on “Announcing SpeedPPC (Cloud Edition) – Coming July 2nd”

  1. 1. When is the mac os x version going to be available?

    2. IF someone buys the software do they automatically get access to the online version as well?

    3. Does the desktop version sync with the online version?

    4. What is the pricing for the online version?

  2. @hisaltesse

    1. When is the mac os x version going to be available?

    This release will include OSX support.

    2. IF someone buys the software do they automatically get access to the online version as well?

    It will be all one and the same. You can use it both online and install it locally. It all links into the one account. So you can access the same campaigns from any computer.

    3. Does the desktop version sync with the online version?

    At this stage you’ll need to be online to save a campaign, but we’re working on a sync’ing version.

    4. What is the pricing for the online version?

    We’re still sorting that out. There will be a good discount upon launch so keep your eyes peeled. 🙂

  3. Jay,

    Sounds exciting – I’m looking forward to it. Just wanted to double check re: those of us that purchased the lifetime upgrade awhile back, when you moved to version 5.0. Does that cover the cloud version as well? I imagine it does, just looking for confirmation.

    Thanks!

    David

  4. @David

    My assumption (hope) is that v5 is the cloud based system. I think when we paid the lifetime upgrade, we were just in really, really early!

  5. This is great the product launched. But as someone who just is looking into it. It would be nice to have some way to find out without posting on a blog what you mean by “research credits”.

    Also is the initial discount on the product on the monthly plans discounted every month?

    Thanks,

    Bryant

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