A Guide to Google Call Conversions

How To Keep Track Of Your Calls

Are you ready to get more out of your phone calls and take your business to the next level? Well, you’re in luck, because today we’re talking about one of the most important tools in any marketer’s arsenal: Google Call Conversions.

For those unfamiliar with the concept, it is a feature in Google Ads that allows you to track the number of calls generated by your ad campaigns. Not only can you see how many calls your ads drive, but you can also track how many of those calls result in valuable conversions for your business.

Now, I know what you might think: “Why do I need to track my phone calls? I can just answer the phone and talk to my customers!” And while that’s certainly true, optimizing your call conversions can greatly impact your business’s bottom line. By tracking which ads and campaigns drive the most calls and conversions, you can focus your efforts and budget on the most effective strategies, resulting in better ROI and happier customers.

So, whether you’re a small business owner just getting started with Google Ads, or a seasoned marketer looking to take your call tracking to the next level, this comprehensive guide will surely have some valuable insights for you. So let’s dive in!

Check out how to create Call Only Ads over in our SpeedPPC Community if you want to learn more.

Setting up Google Call Conversions 

Let’s get down to the nitty-gritty of setting up call conversions in Google Ads. Don’t worry, it’s not as complicated as it might sound.

First, you’ll need to set up a Google Ads account if you haven’t already. Once you’re in, navigate to the “Tools & Settings” menu and select “Conversions”. From there, click on the big blue plus sign to create a new conversion action, and select “Phone calls” as the conversion type.

Now, here’s where things get interesting. Depending on your business’s needs, you’ll have a few options for tracking your calls. One popular method is to use a Google forwarding number, which will replace your actual phone number in your ads and track the calls generated. You can also track calls from your website by adding a code snippet to your site’s HTML.

But no matter which tracking method you choose, following best practices to ensure accurate data is important. For example, you’ll want to ensure that your tracking numbers are set up correctly and that your ads are configured to trigger the call tracking. You should also set up call duration as a conversion metric so you can see how long your calls are lasting.

And if you’re running call-only campaigns (which are designed specifically to generate phone calls), you’ll need to set up conversion tracking a bit differently. Instead of selecting “Phone calls” as the conversion type, you’ll want to select “Calls from ads”. This will track the number of calls your call-only ads generate, allowing you to optimize your campaigns for maximum impact.

So there you have it - a quick and easy guide to setting up in Google Ads. Stay tuned for our next section on analyzing your data to take your campaigns to the next level!

 Analyzing Data Associated With Google Call Conversions

Now that you’ve set up your call conversions, it’s time to dive into the data and figure out what’s working (and what’s not). Fortunately, Google Ads provides a wealth of information so you can make data-driven decisions and optimize your campaigns for maximum impact.

One of the first things you’ll want to do is get a handle on your call data. This includes not only the number of calls you’re generating, but also when those calls are coming in, how long they’re lasting, and where they’re coming from. With this information, you can start identifying patterns and trends that inform your ad targeting and messaging.

Speaking of call duration, this is a key metric to track when analyzing your call conversions. Are your calls lasting just a few seconds, or are they stretching on for several minutes? Longer calls might indicate that your ad messaging resonates with your audience and that they’re engaged and interested in what you offer.

But call quality is just as important as call duration. Are the calls you generate resulting in valuable conversions, or are they just people asking for directions to the nearest pizza place? By tracking your conversion data, you can see which calls result in sales or other valuable actions, allowing you to optimize your campaigns for maximum ROI.

And of course, this data can be used to improve your ad targeting and messaging. For example, if you notice that most of your calls come from a particular region or demographic, you can adjust your campaigns to target those audiences more specifically. Or if you’re seeing a lot of short calls that aren’t resulting in conversions, you might need to tweak your ad messaging to better align with your audience’s needs and interests.

So there you have it - a crash course in analyzing your data. Stay tuned for our next section on optimizing your conversions for even better results!

Optimizing Google Call Conversions

Alright, it’s time to supercharge your call conversions and take your campaigns to the next level. Here are some strategies to help you improve your rates and get more bang for your advertising buck.

First up, let’s talk call extensions. These handy little add-ons allow you to include your phone number in your ads, making it super easy for potential customers to call you. By enabling call extensions, you can increase the visibility of your phone number and make it easier for people to contact you. Plus, Google Ads will automatically track calls generated by your call extensions, so you can see exactly how many leads you generate.

Another powerful tool in your arsenal is the call-only campaign. These campaigns are designed specifically to generate phone calls, and they’re a great option if your business relies heavily on phone leads. By creating call-only campaigns, you can ensure that your ads are optimized for generating calls and that you’re not wasting ad spend on clicks that don’t lead to conversions.

But why stop at just including your phone number in your ads? With click-to-call ads and mobile-specific call extensions, you can make it even easier for people to give you a ring. Click-to-call ads allow users to initiate a call directly from your ad, while mobile-specific call extensions display your phone number in a click-to-call format on mobile devices. By making it as easy as possible for people to call you, you can increase the likelihood of generating valuable phone leads.

And don’t forget about ad messaging - it’s just as important for call conversions as it is for any other type of conversion. You can increase the likelihood of generating high-quality phone leads by crafting compelling ad copy that speaks to your audience’s needs and interests. By testing different ad variations and messaging, you can see what resonates best with your target audience and optimize your campaigns accordingly.

So there you have it - some key strategies for optimizing and getting the most out of your advertising efforts. Keep testing, keep optimizing, and keep generating those valuable phone leads!

Don't forget SpeedPPC helps you create amazing campaigns with super good ad copy.

Advanced Features For Google Call Conversions

Are you ready to take your call conversions to the next level? Then it’s time to dive into advanced features that can help you supercharge your campaigns and get even better results.

One powerful tool at your disposal is the ability to import offline conversion data into Google Ads. If someone calls your business and makes a purchase or takes another valuable action, you can track that conversion in Google Ads even if it doesn’t happen online. By importing your offline conversion data, you can get a complete picture of your campaign performance and optimize your bids accordingly.

Speaking of bids, did you know that you can set up automated bidding based on your data? This means that Google Ads will automatically adjust your bids to maximize the number of calls you generate while staying within your budget. By leveraging automated bidding, you can save time and get better results without constantly monitoring and adjusting your bids manually.

But why stop at just tracking call conversion in Google Ads? By integrating your call data with CRM and analytics platforms, you can get even more insights into how your calls contribute to your business. For example, you might use a CRM platform to track which leads are coming from phone calls and which are coming from other sources, allowing you to understand the ROI of your advertising efforts better. Or you might use an analytics platform to analyze call data alongside metrics like website traffic and email conversions, giving you a more comprehensive view of your marketing performance.

These advanced features can help you take your campaigns to the next level and get even better results. So if you’re not already leveraging these tools, it’s time to start exploring and see how they can help you maximize your advertising efforts.

Get tracking! 

Congratulations, you made it to the end of this comprehensive guide! By now, you should have a solid understanding of what call conversions are, why they matter, and how you can use them to drive better results for your business.

To recap, call conversions are essential to any successful digital marketing campaign. By tracking the calls that come in from your ads, you can get a complete picture of how your advertising efforts contribute to your bottom line. You can also use call data to optimize your campaigns, improve your ad targeting, and fine-tune your messaging to better resonate with your target audience.

So what are some final tips and recommendations for optimizing call conversion in Google Ads? Here are a few:

  • Make sure your call extensions and call-only campaigns are set up correctly, and your tracking is accurate to get reliable data. 

  • Pay attention to call duration and call quality when analyzing your call data. This can give you insights into how engaged your callers are, and help you identify areas for improvement in your campaigns.

  • Consider implementing click-to-call ads and mobile-specific call extensions to make it easy for users to call your business from their mobile devices.

  • Don’t forget advanced features like importing offline conversion data and integrating call data with CRM and analytics platforms. These tools can help you get even more insights into how your calls contribute to your business.

The key to success is to stay focused on your goals, pay attention to your data, and continuously test and refine your campaigns. By following the tips and strategies outlined in this guide, you can set yourself up for success and generate more calls, leads, and revenue for your business.

If you want to learn more about how SpeedPPC can improve your ads have a look here.

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